Decided to make a project about Whole Foods, because a lot of people have experience with their products. Whole Foods is a huge market in the United States and other countries and we can find a lot of natural foods for our house, products for work and education, and different cooked foods there.
Company history
Whole Foods Market was founded in Austin, Texas when four local businesspeople decided the natural foods industry was ready for a supermarket format. The founders were John Mackey and Renee Lawson Hardy, owners of Safer Way Natural Foods, and Craig Weller and Mark Skiles, owners of Clarksville Natural Grocery. The original Whole Foods Market opened in 1980 with a staff of only 19 people. It was an immediate success. At the time, there were less than half a dozen natural food supermarkets in the United States. They have grown by leaps and bounds since their first store opened.
Expansion
Beginning in 1984, Whole Foods Market began its expansion out of Austin, first to Houston and Dallas and then into New Orleans with the purchase of Whole Food Company in 1988. In 1989, they expanded to the West Coast with a store in Palo Alto, California. While continuing to open new stores from the ground up, they fueled rapid growth by acquiring other natural foods chains throughout the '90s: Wellspring Grocery of North Carolina, Bread & Circus of Massachusetts and Rhode Island, Mrs. Gooch's Natural Foods Markets of Los Angeles, Bread of Life of Northern California, Fresh Fields Markets on the East Coast and in the Midwest, Florida Bread of Life stores, Detroit area Merchant of Vino stores, and Nature's Heartland of Boston.
2017–present: Amazon subsidiary
In February 2017, Whole Foods Market Inc. said it would close nine of its stores and lowered its financial projections for the year, moves made as the natural-foods company struggled with increased competition and slowing sales growth. In late April 2017, Whole Foods reported their sixth consecutive quarter of declining sales and announced that the company would be closing nine stores: two each in Colorado and California, and one each in Georgia, Arizona, Utah, New Mexico, and Chicago, Illinois. The loss of revenue was attributed to foot traffic being down and other supermarkets offering a similar experience for a lower cost. On June 15, 2017, Amazon.com announced it would acquire Whole Foods Market, adding 400 physical stores to Amazon's e-commerce assets. The purchase was valued at $13.7 billion, and caused Whole Foods stock prices to soar after the announcement was made, said Wikipedia.
The company`s website is very easy to use and very informative at the same time.
We can easily find all the services the company offers. Company`s social media pages are displayed on the top, and customer service numbers at bottom of the page are very visible.
The Whole Foods company has a very useful and interesting channel on YouTube with a lot of available videos and 76K subscribers. Their videos have 500K-1M views and over 15-20K likes.
Very often the company posts recipes for cookies or some food and people love it. Generally, the channel has positive feedback from the subscribers.
The page on their Facebook is one of the most popular places among many social media users.
On the Facebook the company is actively using groundswell's principle: it energizes and embraces people, inviting them to discussions and asking for their opinion.
Their Twitter is so popular. People use this social media for watching videos and posting reviews and suggestions. Their Twitter has good feedback. Compared to Facebook, Twitter is even better.
Their Instagram is not so popular and it is a surprise because nowadays Instagram is a top Social media site and a good opportunity that is very famous for ease of advertisement.
Followers: 253,238. This is not a very popular social media page for the company. They don't use this resource a lot, the date of the last post is September 2016, and the picture is from August 2016. It has mainly been reposted on YouTube.
The pages are well-organized and easy and enthralling to read. Whole Foods is building credibility and trust with their customers through the blog and motivating them to purchase their goods.
Strength: The likelihood your brand is being discussed in social media.
Sentiment: Ratio of mentions that are generally positive compared to those that are generally negative. Passion: The likelihood those mentioning your brand will do so repeatedly. Reach: Measure of the range of influence.
Whole Foods has been mentioned by others on Facebook and LinkedIn and other sources. But none of these mentions showed up on the list.
Google Trends shows us how often a particular search term is entered based on the total search volume.
Whole Foods is a huge company but has a couple of competitors. One of them and its main competitor is Trader Joe's. But we can see that Whole Foods still has a higher position and has a better index than Trader Joe's.
Instagram, as we saw before, is not such a popular social media account for Whole Foods in comparison with other social media or companies, but has a positive average change.
TweetDeck is a free web-based tool that helps you manage and post to the Twitter accounts that you manage. When we were monitoring Whole Foods we got just positive index on TweetDeck. Twitter and TweetDeck are the most popular cites for Whole Foods. The company gets a lot of interesting reviews and suggestions. They have good feedback which can help them to improve and produce products.
Concluding Thoughts
Social media has changed the face of customer relationships. Consumers have become so accustomed to online communities that it's often their preferred go-to for communication, even with companies. When a customer of Whole Foods has a good experience with a product, they want to share it with everyone. That it's very clear for management of Whole Foods how to use social media and tap this kind of engagement. However, there is no limit to perfection and in the next part of monitoring, we will try to give some recommendations. Nowadays social media is a good and important thing for us. People become used to their social media apps more than TV, and social media advertisement is more important than TV commercials or some TV shows.
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