Salesforce.com: embracing through an innovation community


  
   The authors of Groundswell,  Charlene Li and Josh Bernoff, told us about Steve Fisher and his experience with Salesforce.com. Decided to make a project about this company because it is an American cloud computing company headquartered in San Francisco and founded 19 years ago. Further, they have a good connection with social media. 


  
  Though its revenue comes from a customer relationship management (CRM) product, Salesforce also sells commercial applications of social networking through acquisition and internal development. In August 2017, Salesforce announced that it had reached the $10 billion revenue run rate becoming the first enterprise cloud company to do so.


   Salesforce.com's customer relationship management (CRM) service is broken down into several broad categories: Commerce Cloud, Sales Cloud, Service Cloud, Data Cloud, Marketing Cloud, Community Cloud, Analytics Cloud, App Cloud, and IoT with over 100,000 customers.

Salesforce is the primary enterprise offering within the Salesforce platform. It provides companies with an interface for case management and task management, and a system for automatically routing and escalating important events. The Salesforce customer portal provides customers the ability to track their own cases, includes a social networking plug-in that enables the user to join the conversation about their company on social networking websites, provides analytical tools and other services including email alert, Google search, and access to customers' entitlement and contracts.












 The Salesforce.com and CRM has a good connection with social media, pages on all websites, and good feedback with customers, because this company is working with them. Salesforce has an app which we can easily find on the App Store or Android.



Salesforce is constantly cooperating with customers on social media. One example is on their Facebook page:

















   Salesforce.com always supports their customers, we can find a lot of instructions about their app, official website and all company services on their Youtube channel.

Amazing Salesforce Facts You Never Knew:

Salesforce Invented the App Store

The majority of people involved with Technology are going to know the term “App Store” and immediately associated it with Apple. The Apple App store launched in 2008 after the release of iPhone OS 2.0, this allowed developers to introduce  and distribute third party applications on the platform. What most people don’t know is that the AppExchange launched in 2005, 3 years before Apple’s. Salesforce.com had originally planned to call this the App Store and had therefore trademarked the phrase and registered the URL before settling on AppExchange. In an interview, Benioff said that he gifted the term “App Store” to Steve Jobs in 2008 as a thank you for all his support over the years.


Forbes have voted SFDC “World’s Most Innovative Company” 4 times in a row.

In 2011, 2012, 2013 and 2014, Forbes have voted Salesforce the World’s Most Innovative company. The could be due to the fact that Salesforce have the largest marketshare of any CRM and they continue to gain marketshare by innovating way outside just the CRM space. If you decide to purchase Salesforce CRM and implement a few of its other features you could realise you now have a CRM, Marketing Automation, Customer & Partner Portals, Analytics software and much more, all integrated into one system. Benioff has outlined two other ways (As well as their visionary product) that helps them achieve this status. Allowing employees to help shape the companies vision in a kind of “You figure it out way” rather than a “This is how I want it done” and by empowering employees through the V2MOM process.


Billions Spent on Acquisitions

 

Google, Facebook, Apple & Yahoo are famous for dropping billions of dollars on acquiring companies to extend their product functionality, but did you know Salesforce have also spent huge amounts of money on some of the Salesforce products you know and love? For example did you know that last year Salesforce spent close to $400 million acquiring a company called RelateIQ? The year before that in 2013, Salesforce made a huge push in their Marketing software by purchasing ExactTarget for $2.5 billion. Previously to this, Salesforce has acquired BuddyMedia for $689 million and Radian6 for $340 million, which is now all encased in the Salesforce Marketing Cloud. In fact, the majority of Salesforce products started life as another company, Data.com used to be known as Jigsaw data corp, GroupSwim is now part of Salesforce Chatter and Instranet is now rebranded to Salesforce Knowledge. You may not have heard of any of these names before today, and in my opinion that is because Salesforce do such a good job of integrating these other systems onto the Salesforce platform, so that you never know you are entering technically another system!

What do you think about salesforce.com? 
Have you ever used their services?


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