Social Media Monitoring Project, Part Two.

This blog post is again about Whole Foods. We discuss their social media connection, analyze this company, and conclude with several recommendations for the brand in order to further leverage its social media presence. 

Whole Foods is a huge company in the United States, with hundreds of locations and thousands of employees. At Whole Foods Market®, "healthy" means a whole lot more. It goes beyond good for you, to also encompass the greater good. Whether you're hungry for better, or simply food-curious, we offer a place for you to shop where a value is inseparable from values. 

In the first part, we have examined the presence of Whole Foods in social media in detail. Here is a short review of the company's social media presence in general in particular with a couple of examples and comparisons.

Social Searcher
Whole Foods
We compared posts timeline for different days to reveal the difference.


Data for their Instagram, YouTube, Google+, Facebook, Twitter, and Websites.




As we can see, on the Social Searcher we have a different index for different days, which means that the company actively uses social media websites and posts interesting stuff.


                   




                                  Mentions 458
      Analytics:           Sentiment 9:1
                                  Users 367






                                                      "365 By Whole Foods Market"

   On June 2015, the company announced a millennial-focused, and more affordable version of its regular stores, called "365 By Whole Foods Market". In addition to using digital price tags, in-store communication will largely be done through a smartphone app. In addition, the stores will have the goal of zero waste, donating all leftover food and using LED lights, as well as carbon dioxide-powered refrigeration cases. Jeff Turnas is president of the division.


Let's have a look.


Social Searcher


                                  Mentions 428
      Analytics:           Sentiment 10:0
                                  Users 289







It is obvious that "365 By Whole Foods Market" management pays great attention to brand promotion in social media.

Social Media.

 Website

Facebook

Icon of invite friends to like the lageInvite your friends to like this Page
Highlights info row image
37,541 people like this
Highlights info row image
37,931 people follow this
Twitter


Instagram
This is their hashtags on Instagram: #goodthings365

YouTube









They don't have a Pinterest or Google+ like Whole Foods, therefore we can't make a comparison for those two markets.



Feedback





They always answer on its main social media such as FB and Twitter. Actually, their Twitter most popular social media for them and have a good feedback.

Analytics. 
Social Searcher
This is a data for a post by social network and by Week day. According to statistics, the time between at 2 p.m - 4 p.m. is the best time to post on FB and Twitter. We can see here that the  highest activity occurs between 8p.m - 10p.m.






As we said before Twitter  is most popular social media for 365 by Whole Foods Market. Most attractive content is pictures 

Audience Geography
Google Trends

As we can see, they are oriented in the United States and don't have any other stores in different countries.

Alexa.com




The analysis the company, the maid on Alexa.com gives us the same index and picture.

 Target audience. 



Whole Foods vs "365 by whole foods market"
In the first part, we have already compared Whole Foods with one of the competitors, Trader Joe's, The result, Whole Foods has a higher position then Trader Joe's.


This comparing between Whole Foods and 365 by Whole Foods market. 



Recommendation.


 The stuff of Whole Foods is able to explain the services that they offer to everybody in their social media. They feel that there is a personal connection with the customers. After monitoring 365 by Whole Foods, we can understand that they are prepared to respond to consumers on social media. They understand that consumers use all of the social media platforms to ask questions and complain. But a couple of points can complicate this work. I recommend that they improve it. For example, since this company does not have a Goodle+ or Pinterest, we can’t make a comparison with Whole Foods. Their feedback is good for Facebook, but for other social media pages, it is low.  In General, I think it's very clear for management of Whole Foods and 365 by Whole Foods how to use social media and tap this kind of engagement.
Location: Worcester, MA, USA

Comments

Post a Comment

Popular posts from this blog

Salesforce.com: embracing through an innovation community

Image
      The authors of  Groundswell ,  Charlene Li and Josh Bernoff, told us about Steve Fisher and his experience with  Salesforce.com . Decided to make a project about this company because it is an American  cloud computing  company headquartered in  San Francisco and founded 19 years ago. Further, they have a good connection with social media.       Though its revenue comes from a  customer relationship management  (CRM) product, Salesforce also sells commercial applications of social networking through acquisition and internal development. In August 2017, Salesforce announced that it had reached the $10 billion revenue run rate becoming the first enterprise cloud company to do so.    Salesforce.com's  customer relationship management  (CRM) service is broken down into several broad categories: Commerce Cloud, Sales Cloud, Service Cl...
Read more

Cheap travel with social media

Image
                    My Blog is about traveling with using social media which is so interesting in our life and I want to show you my experiences about my social media life during my traveling, like how you can book a ticket or how you can find hotels, tasty food,  cheap and free  apartments.          "Social media has slowly but surely permeated its way into the marketing strategies of nearly every business sector and the travel industry is no exception" .         Exactly it is not a big news for some people, but it is my blog, about my life, I think it would be interesting for you guys!=))))))) Enjoy. . ..!! Antalya, Turkey. My first trip was in Turkey, Antalya. It was  one of the most amazing cities that I have ever seen, I went there with my friends, and I spent a lot of money, for example, my fly ticket 500$ - 2 way, All inclusive 5* Hotel 1000$ for 1 ...
Read more

Social media, poor children, charity.

Image
    Many children don't have a family or money for water and food. How would people know about these children without social media? Have you ever donated money to charity? Each of us every day complains about our life because we don't have enough money for a new car, brand clothes or expensive restaurants. But we don't think about people who really need money just for one cup of water or small piece of bread. "In Africa, mortality rates among children under five decreased by 45 percent between 1990 and 2016, but still half of the world's 6.6 million under-five deaths occur in Africa. • Pneumonia, malaria, and diarrhea account for 40% of all under-five deaths in Africa. • At least 1 in 3 children under five in Africa were stunted in 2011. • In 2016, there were an estimated 2.9 million children under 15 years living with HIV in Sub-Saharan Africa. • Over half of the world’s out-of-school children (33 million) live in Africa. • The population in Africa with acc...
Read more